nacondaija| Selling a car at a loss of 6800 yuan? Xiaomi responds: Information deviation is insufficient to predict hot sales
Xiaomi responded to Citigroup's SU7 forecast.
April fifteenthNacondaijaA reporter from thepaper.cn learned that Citigroup recently released a research report forecasting the delivery volume of Xiaomi Group's first automotive product, the SU7. According to the report, delivery of Xiaomi SU7 is expected to reach 5000 to 6000 vehicles in April, and the annual delivery volume is expected to be 5%.NacondaijaBetween 50,000 and 70,000.
According to Citigroup, Xiaomi will lose an average of 6800 yuan per SU7 sold in 2024, and the entire car-building business is expected to lose as much as 4.1 billion yuan. The figure reflects the financial pressure Xiaomi faced when it first entered the auto market.
The report also said that the waiting time for delivery of the Xiaomi SU7 has been extended to six months, and Xiaomi may face growth problems similar to those of the Xiaopeng G6 last year if it cannot effectively increase production capacity to meet market demand.
Xu Jieyun, special assistant to the chairman of Xiaomi Group and deputy general manager of China Marketing Department, responded on Weibo on April 15 that this information may be biased. It is understood that Citigroup Automotive analysts' report from April 2 may underestimate the booming sales of Xiaomi SU7. Over the past few weeks, Xiaomi's orders have continued to increase and are making every effort to improve delivery capacity.
After the press conference at the end of March, Xiaomi's SU7 fever continued unabated. According to thepaper.cn, the current delivery time of Xiaomi's SU7 standard edition is about 26-29 weeks, the SU7 Pro version is 26-29 weeks, and the SU7 Max version is 28-31 weeks, which also means that it will take about half a year to buy a Xiaomi car now.
Lei Jun, chairman of Xiaomi, also retweeted on Weibo that if Xiaomi changes its configuration, it needs to be re-queued, which is fairer to all users. "the delay in picking up the car depends on the locking time of your current order," Lei Jun, chairman of Xiaomi, also retweeted on Weibo. Even if you lock the order early and rank relatively high, the delivery cycle will be significantly increased because of the successful modification, and it is non-refundable after the successful modification. "
It is worth noting that recently, Porsche also responded to Xiaomi's "alignment" for the first time.
On April 14, during the fourth China International Consumer goods Fair, Michael Kirsch, president and chief executive of Porsche China, talked about Xiaomi SU7 in an interview with the media: "I think maybe good designs always have a connection with the similarities between Xiaomi SU7 and Porsche." In addition, he also said, "We look forward to fair, fair, honest and legal competition with enterprises that apply the same standards or higher requirements."